Are You Thinking About QR Codes in Your Orlando Business?

Do you know what is the ultimate way (at least for now!) to harness technology for your business, keep up with marketing trends, and reach your customers in new and interesting ways? QR codes (short for quick response code)! You’ve probably already seen them; the bar-code like images that are popping up everywhere from flyers to magazines, utility bills, invoices, TV commercials, product tags and where not!

So, how do QR codes work? These when scanned with a smartphone, redirect consumers to online marketing content! It is as simple (and equally amazing) as that. And when it comes to reading QR codes with Android smartphones, QR Droid, a free app, is the best. It lets you read QR codes you see on marketing materials. Likewise, the app also works for sharing contacts with another Android phone and for creating new QR codes to use in your business! Plus, QR codes are also great for gauging the effectiveness of your advertising efforts; you can simply use web analytics to measure the amount of traffic. No need to set up a special phone number or custom URL to capture the data.

You can use QR codes to link your customers with videos, event details, special offers/coupons, personalized account information, product instructions and much more! So, what are you waiting for? Get on the QR code bandwagon and get going.

Would you like to learn more about how you can add QR Codes in your business? Talk to your team at ASysTech today to learn more about QR codes in business.

Orlando IT Support Team Welcomes Matthew Gordon

ASysTech offers Orlando’s best IT services and tech support services designed to help Orlando and Central Florida business use technology more efficiently. As a means to create solid client relationships while demonstrating the value that ASysTech can provide, they add Matthew Gordon as Sales Manager.

There are many team members that an Orlando managed service provider needs in order to complement the services it provides to the client base they have. ASysTech considers itself fortunate to have found Matthew Gordon to add to their sales management team.

ASysTech has been chosen as a trusted IT consultant & advisor to medium-sized businesses for 18 years in the Central Florida area. They went through many applicants before they hired Matthew.

Lois Hardin, Vice President/Treasurer of ASysTech, filled us in on the details of how the two connected, “Matt found ASysTech on the Internet searching for Microsoft Partners and emailed his resume to Rick, our President. After reading his resume and speaking with him in person, we quickly came to the conclusion that Matt would be a perfect fit for ASysTech, Inc., especially after the experience he gained from working for his father’s company in the UK.”

Matthew was born in Coventry, United Kingdom. His childhood dreams began with him wanting to fly Jump-Jets for the Royal Air Force; unfortunately, due to simple allergies, he had to put those dreams on hold. His ‘Plan B’ was to begin working for his Dad’s company, another leading Microsoft Certified Partner similar to ASysTech, Inc., providing quality IT Support and Services to other Small and Medium Enterprises (SMEs).

At 17, Matthew joined Central Business Services where he started out as an office administrator. “Over the last 7 years and lots of training later (from two of the best Sales guys I know – Daryl Gordon, Managing Director, and Paul Scranage, Sales & Commercial Manager), I climbed the ‘employment ladder’ paying a keen interest in Sales & Marketing, ultimately securing a position which enabled me to bring in as much new business as possible which is something I plan on doing very successfully at ASysTech.”

With over 50 years of combined industry knowledge, clients get the very richest of knowledge when ASysTech consultants recommend solutions. They carefully test and evaluate innovative technology so as to lower inherent risks that their clients might experience. As a sales manager at ASysTech, Matt will have a great deal of influence over sales and productivity. His past education and experience will enable Matt to maintain relationships with the existing client database while showing new customers why ASysTech support and services will give them the best return on their investment.

ASystech provides managed services to small and medium-sized businesses at an economical price while providing high quality. If your business can’t justify the expense of full-time IT staff, we provide the perfect solution: a managed IT services package, which provides you with access to our managed service provider specialists for all your IT needs.

To get your free consultation and find out how ASysTech can make your technology worry-free, call 407-647-7787 or contact us to see how more than 50 years of industry experience can benefit your business. We make I.T. work!

Freedom Rings as America Welcomes the Ushering In of Independence Day

July 4, 1776 was a big day for America. The American Revolution was fraught with fierce battles between the British and the 13 colonies in North America as they fought for their freedom from British control. Each year, the United States of America celebrates this momentous occasion with celebrations all over the nation that include fireworks, barbecues, baseball games (oh, yes!), picnics, concerts, and more.

Depending on which name you decide to refer to Independence Day, you know that the Fourth of July, The Glorious Fourth or the Fourth is going to be a day to remember. You see, Americans love to party; and July Fourth is the granddaddy of all parties as cities all over the nation take a day off from work and get into the spirit for which Independence Day was meant to be.

The citizens of the United States of America are an extremely fervent nation of people, celebrating the freedom of their country with the same fierceness that the colonies fought that tell-tale battle that provided America with a sense of pride unlike any other emotion. Cities start preparing far in advance for the day getting ready for the colorful parades, stringing the cities with red, white and blue streamers, children screaming and getting underfoot in anticipation of the fireworks that promise to be something to truly behold; rockets, firecrackers, smoke balls, Saturn missiles, artillery shells, fountains, air bombs, oh my.

The air is filled with the sounds of patriotic songs including our National anthem, The Star-Spangled Banner. Each city tries to outdo each other in having the best and the biggest celebration; however, New York City continues to be the largest in the nation.

Americans have a lot to be thankful for on this festive day as they usher in Independence Day. The hopes and dreams of a nation provide a strong connection to everyone as freedom rings.

Use Facebook Recommend This Place to Build Your Orlando Business

If you have a business with a physical location, you can now use a brand new way to gain exposure for it in the news feed (and get more users to like your page too). This feature is called “Recommend This Place,” the new feature on Facebook Pages lets businesses that have listed their street addresses in the Page build their fan bases, for FREE! Appearing in the right sidebar of Pages to users who live nearby your business, the Recommend This Place feature lets users write a short recommendation of your business which is then published to the user’s news feed and shown to his friends when they visit the Page. Easy and free! Could getting exposure for your business get any better?

Why this feature important to your business?

  • Because it gets your business news feed exposure like never before: How do you normally get free news feed exposure to non-fans? By getting them to mention or link to your Page in one of their updates, photo tags, or comments? Well, users are the least likely to do that. With this brand new easy to publish feature, you can gain free, compelling news feed which is going to help a recommendation author’s friends discover your Page.
  • Because of Like Conversion Improvement: What better way to encourage the author’s friends to Like your Page than this recommendation feature? It displays a social endorsement to the author’s friends.

Once you get the users to land on your Page, the content of your default landing tab (your wall or a third-party application) is what will convince them to Like your Page. So, make sure you are making a good impression.

How does this feature work?

Near the top of a Page’s right sidebar is where ‘Recommend This Place’ panel appears. This will be visible only to users who list themselves as living in the same city or otherwise within roughly 12 miles of your business. The panel has the instructions “Help your friends discover great places to visit by recommending [the name of your Page]” above an open text field where users can write a recommendation of your location.

Once the recommendation is submitted, it appears as a rich feed story on the author’s wall and yes, you’ve guessed it, in the news feeds of their friends as well where it is likely to receive Likes or comments. This will also appear to the author of a recommendation’s friends when they visit the Facebook Page of the location in a section of the right sidebar called “Recommendations from Friends”.

How do you attain recommendations?

Here’s how…

Use Geotargeted Page Updates to request users that live nearby to recommend. This can be done by:

  • Checking to make sure your Page lists an address and displays the Recommend This Place panel.
  • If not, adding an address in the Basic Information tab of the Edit Page admin interface.
  • Going to your Page’s publisher and clicking on the lock icon to bring up the targeting parameters.
  • Setting your country first followed by the city of your business.
  • Including nearby cities that are within roughly 12 miles of your city.
  • Writing a simple, thankful call to action requesting users to visit your Page and use Recommend This Place. Don’t forget to mention where the feature can be found.
  • Publishing and responding to any comments or questions with further instructions if necessary.
  • Repeating it every few months.

Want to know more strategies for getting users to recommend your Page? Your team of technology consultants at ASysTech are always here to help. Call us today for all your business IT needs.

Is Your Business Safe From Online Hackers?

If you think mere passwords can keep hackers away, think again.

That is what hackers are here for; to hack your passwords.

Do you know what one of their favorite targets is these days? It is online banking. So, if you happen to run a small business and have arrangements with your bank, it is high time you reviewed your online banking system. If you don’t do it soon, you may end up being one of the victims, just like a small business that lost $63000 to cyber-thieves in an online banking attack. Here is how the thieves did it…

First, they tapped into the company’s system with the help of a piece of malware called the Zeus Trojan and accessed the username and password used by the company while transacting with its bank. The thieves then created several ghost employees with payroll accounts which were sent to the bank and validated using the company controller’s username and password. They also didn’t forget to erase the confirmation emails regarding the transaction to keep suspicion at bay.

This cyber-theft is an indication that all small businesses need to review their current online banking systems and deal with the vulnerabilities they have in their existing systems. Weaknesses are things that let the hackers in. Don’t forget to beef up your security by reviewing your current security protocols. Hackers and cyber-criminals are constantly updating Trojans and other malware to stay in tune with changing IT protection systems. You must make sure you stay a step ahead of them.

Remember, you don’t have to experience it firsthand to learn; you can learn from others’ mistakes too.

My team at ASysTech specializes in working with Orlando businesses to ensure all your information is kept as secure as possible. We take the steps required to minimize the risks to your business from unauthorized access to company records through hacking and even social engineering. Give us a call today and our team will be more than happy to meet with you to discuss how we can help you lessen the risks associated with having the wrong IT security in place.

Is Your Orlando Business Ready for Another Version of Windows?

Windows 8 is coming soon; according to Microsoft’s CEO Steve Ballmer. Recently the Microsoft leader was speaking to an audience of software developers in Tokyo where he announced that Microsoft’s next version of the Windows operating system, Windows 8, is all set to debut in 2012. Since this announcement, the blogs have heated up with many opinions on what Microsoft will change from Windows 7 to Windows 8.

Many of our peers and industry pundits have been speculating about the release of Windows 8 for the past while, this is the first time an actual date has been somewhat officially confirmed.

Ballmer further added that, as Microsoft approaches the release date, there will be a lot of noise around Windows 8, Windows 8 slates, tablets, PCs, and a variety of different form factors who all running Windows.

The upcoming version of Windows is likely to have an updated user interface and will support low-power ARM chip. This change is expected to give Microsoft a benefit in the blooming tablet market which is now dominated by Apple and an affluence of others, including Research in Motion’s BlackBerry PlayBook.

Windows 8 being released in 2012 puts it three years behind the earlier version, Windows 7, which was released in July 2009. As the tradition remains, Microsoft is relying on this new version to spur sales. Microsoft still expects to sell more than 350 million copies of Windows 7 this year even with new versions of the Apple MacIntosh Operating System LION now being announced.

As for the upcoming version, we will be hearing more about it at the upcoming All Things Digital conference in Rancho Palos Verdes, California. This conference is scheduled to happen next week where Microsoft’s Windows division president, Steven Sinofsky, is slated to speak.

Still have questions about Microsoft Windows and other Microsoft solutions in your small business? Talk to your Orlando Microsoft Partner today. ASysTech works with a number of businesses in and around Orlando. We can help you make informed decisions about any of Microsoft’s product offerings.