Use Facebook Recommend This Place to Build Your Orlando Business

If you have a business with a physical location, you can now use a brand new way to gain exposure for it in the news feed (and get more users to like your page too). This feature is called “Recommend This Place,” the new feature on Facebook Pages lets businesses that have listed their street addresses in the Page build their fan bases, for FREE! Appearing in the right sidebar of Pages to users who live nearby your business, the Recommend This Place feature lets users write a short recommendation of your business which is then published to the user’s news feed and shown to his friends when they visit the Page. Easy and free! Could getting exposure for your business get any better?

Why this feature important to your business?

  • Because it gets your business news feed exposure like never before: How do you normally get free news feed exposure to non-fans? By getting them to mention or link to your Page in one of their updates, photo tags, or comments? Well, users are the least likely to do that. With this brand new easy to publish feature, you can gain free, compelling news feed which is going to help a recommendation author’s friends discover your Page.
  • Because of Like Conversion Improvement: What better way to encourage the author’s friends to Like your Page than this recommendation feature? It displays a social endorsement to the author’s friends.

Once you get the users to land on your Page, the content of your default landing tab (your wall or a third-party application) is what will convince them to Like your Page. So, make sure you are making a good impression.

How does this feature work?

Near the top of a Page’s right sidebar is where ‘Recommend This Place’ panel appears. This will be visible only to users who list themselves as living in the same city or otherwise within roughly 12 miles of your business. The panel has the instructions “Help your friends discover great places to visit by recommending [the name of your Page]” above an open text field where users can write a recommendation of your location.

Once the recommendation is submitted, it appears as a rich feed story on the author’s wall and yes, you’ve guessed it, in the news feeds of their friends as well where it is likely to receive Likes or comments. This will also appear to the author of a recommendation’s friends when they visit the Facebook Page of the location in a section of the right sidebar called “Recommendations from Friends”.

How do you attain recommendations?

Here’s how…

Use Geotargeted Page Updates to request users that live nearby to recommend. This can be done by:

  • Checking to make sure your Page lists an address and displays the Recommend This Place panel.
  • If not, adding an address in the Basic Information tab of the Edit Page admin interface.
  • Going to your Page’s publisher and clicking on the lock icon to bring up the targeting parameters.
  • Setting your country first followed by the city of your business.
  • Including nearby cities that are within roughly 12 miles of your city.
  • Writing a simple, thankful call to action requesting users to visit your Page and use Recommend This Place. Don’t forget to mention where the feature can be found.
  • Publishing and responding to any comments or questions with further instructions if necessary.
  • Repeating it every few months.

Want to know more strategies for getting users to recommend your Page? Your team of technology consultants at ASysTech are always here to help. Call us today for all your business IT needs.

Is Your Business Safe From Online Hackers?

If you think mere passwords can keep hackers away, think again.

That is what hackers are here for; to hack your passwords.

Do you know what one of their favorite targets is these days? It is online banking. So, if you happen to run a small business and have arrangements with your bank, it is high time you reviewed your online banking system. If you don’t do it soon, you may end up being one of the victims, just like a small business that lost $63000 to cyber-thieves in an online banking attack. Here is how the thieves did it…

First, they tapped into the company’s system with the help of a piece of malware called the Zeus Trojan and accessed the username and password used by the company while transacting with its bank. The thieves then created several ghost employees with payroll accounts which were sent to the bank and validated using the company controller’s username and password. They also didn’t forget to erase the confirmation emails regarding the transaction to keep suspicion at bay.

This cyber-theft is an indication that all small businesses need to review their current online banking systems and deal with the vulnerabilities they have in their existing systems. Weaknesses are things that let the hackers in. Don’t forget to beef up your security by reviewing your current security protocols. Hackers and cyber-criminals are constantly updating Trojans and other malware to stay in tune with changing IT protection systems. You must make sure you stay a step ahead of them.

Remember, you don’t have to experience it firsthand to learn; you can learn from others’ mistakes too.

My team at ASysTech specializes in working with Orlando businesses to ensure all your information is kept as secure as possible. We take the steps required to minimize the risks to your business from unauthorized access to company records through hacking and even social engineering. Give us a call today and our team will be more than happy to meet with you to discuss how we can help you lessen the risks associated with having the wrong IT security in place.

Is Your Orlando Business Ready for Another Version of Windows?

Windows 8 is coming soon; according to Microsoft’s CEO Steve Ballmer. Recently the Microsoft leader was speaking to an audience of software developers in Tokyo where he announced that Microsoft’s next version of the Windows operating system, Windows 8, is all set to debut in 2012. Since this announcement, the blogs have heated up with many opinions on what Microsoft will change from Windows 7 to Windows 8.

Many of our peers and industry pundits have been speculating about the release of Windows 8 for the past while, this is the first time an actual date has been somewhat officially confirmed.

Ballmer further added that, as Microsoft approaches the release date, there will be a lot of noise around Windows 8, Windows 8 slates, tablets, PCs, and a variety of different form factors who all running Windows.

The upcoming version of Windows is likely to have an updated user interface and will support low-power ARM chip. This change is expected to give Microsoft a benefit in the blooming tablet market which is now dominated by Apple and an affluence of others, including Research in Motion’s BlackBerry PlayBook.

Windows 8 being released in 2012 puts it three years behind the earlier version, Windows 7, which was released in July 2009. As the tradition remains, Microsoft is relying on this new version to spur sales. Microsoft still expects to sell more than 350 million copies of Windows 7 this year even with new versions of the Apple MacIntosh Operating System LION now being announced.

As for the upcoming version, we will be hearing more about it at the upcoming All Things Digital conference in Rancho Palos Verdes, California. This conference is scheduled to happen next week where Microsoft’s Windows division president, Steven Sinofsky, is slated to speak.

Still have questions about Microsoft Windows and other Microsoft solutions in your small business? Talk to your Orlando Microsoft Partner today. ASysTech works with a number of businesses in and around Orlando. We can help you make informed decisions about any of Microsoft’s product offerings.